Webhook Object Model

The webhook payload object is sent whenever an event triggers that you have subscribed to. Inbound and outbound message webhooks re-use the same object. We have not added other events yet, but platform events will likely use a slightly different object structure due to their different nature.

Event reference

Event	Jump
`MESSAGE_INBOUND`	Open
`MESSAGE_OUTBOUND`	Open
`MESSAGE_FAILED`	Open
`NOTE_CREATED`	Open
`CONTACT_CREATED`	Open
`CONTACT_UPDATED`	Open
`CONTACT_DELETED`	Open
`CONVERSATION_OPENED`	Open
`CONVERSATION_DONE`	Open
`CONVERSATION_SNOOZED`	Open
`CONVERSATION_DELETED`	Open
`AI_CALL_COMPLETED`	Open

Payload variants

`MESSAGE_INBOUND`

`message.content.type=TEXT`

{
  "event" : "message_inbound",
  "id" : "pe_1aBMS9FKwvSDjljRJI1b1",
  "message" : {
    "content" : {
      "body" : "Hello from the Public API",
      "type" : "text"
    },
    "conversation_id" : "cv_1aBMS9FKwvSDjljRJI1aZ",
    "created_at" : "2026-05-25T09:15:30Z",
    "direction" : "inbound",
    "from" : {
      "id" : "ct_1aBMS9FKwvSDjljRJI1aZ",
      "identifier" : "[email protected]",
      "url" : "/contacts/ct_1aBMS9FKwvSDjljRJI1aZ"
    },
    "id" : "msg_1aBMS9FKwvSDjljRJI1aZ",
    "in_reply_to" : "msg_1aBMS9FKwvSDjljRJI1bY",
    "status" : "sent",
    "to" : {
      "channel_id" : "mc_1aBMS9FKwvSDjljRJI1aZ"
    },
    "updated_at" : "2026-05-25T09:15:30Z",
    "url" : "/messages/msg_1aBMS9FKwvSDjljRJI1aZ"
  }
}

`message.content.type=MEDIA`

{
  "event" : "message_inbound",
  "id" : "pe_1aBMS9FKwvSDjljRJI1b1",
  "message" : {
    "content" : {
      "caption" : "Quarterly report attached",
      "file_id" : "fi_1aBMS9FKwvSDjljRJI1aZ",
      "file_url" : "https://files.example.com/invoice.pdf?signature=abc123",
      "type" : "media"
    },
    "conversation_id" : "cv_1aBMS9FKwvSDjljRJI1aZ",
    "created_at" : "2026-05-25T09:15:30Z",
    "direction" : "inbound",
    "from" : {
      "id" : "ct_1aBMS9FKwvSDjljRJI1aZ",
      "identifier" : "[email protected]",
      "url" : "/contacts/ct_1aBMS9FKwvSDjljRJI1aZ"
    },
    "id" : "msg_1aBMS9FKwvSDjljRJI1aZ",
    "in_reply_to" : "msg_1aBMS9FKwvSDjljRJI1bY",
    "status" : "sent",
    "to" : {
      "channel_id" : "mc_1aBMS9FKwvSDjljRJI1aZ"
    },
    "updated_at" : "2026-05-25T09:15:30Z",
    "url" : "/messages/msg_1aBMS9FKwvSDjljRJI1aZ"
  }
}

`message.content.type=EMAIL`

{
  "event" : "message_inbound",
  "id" : "pe_1aBMS9FKwvSDjljRJI1b1",
  "message" : {
    "content" : {
      "files" : [ {
        "id" : "fi_1aBMS9FKwvSDjljRJI1aZ"
      } ],
      "html" : "<p>Please find the invoice attached.</p>",
      "subject" : "Your invoice is ready",
      "text" : "Please find the invoice attached.",
      "type" : "email"
    },
    "conversation_id" : "cv_1aBMS9FKwvSDjljRJI1aZ",
    "created_at" : "2026-05-25T09:15:30Z",
    "direction" : "inbound",
    "from" : {
      "id" : "ct_1aBMS9FKwvSDjljRJI1aZ",
      "identifier" : "[email protected]",
      "url" : "/contacts/ct_1aBMS9FKwvSDjljRJI1aZ"
    },
    "id" : "msg_1aBMS9FKwvSDjljRJI1aZ",
    "in_reply_to" : "msg_1aBMS9FKwvSDjljRJI1bY",
    "status" : "sent",
    "to" : {
      "channel_id" : "mc_1aBMS9FKwvSDjljRJI1aZ"
    },
    "updated_at" : "2026-05-25T09:15:30Z",
    "url" : "/messages/msg_1aBMS9FKwvSDjljRJI1aZ"
  }
}

`message.content.type=GENERIC_TEMPLATE`

{
  "event" : "message_inbound",
  "id" : "pe_1aBMS9FKwvSDjljRJI1b1",
  "message" : {
    "content" : {
      "template_id" : "tn_1aBMS9FKwvSDjljRJI1aZ",
      "type" : "generic_template",
      "variables" : [ {
        "position" : 1,
        "value" : "Jane"
      }, {
        "position" : 2,
        "value" : "Premium"
      } ]
    },
    "conversation_id" : "cv_1aBMS9FKwvSDjljRJI1aZ",
    "created_at" : "2026-05-25T09:15:30Z",
    "direction" : "inbound",
    "from" : {
      "id" : "ct_1aBMS9FKwvSDjljRJI1aZ",
      "identifier" : "[email protected]",
      "url" : "/contacts/ct_1aBMS9FKwvSDjljRJI1aZ"
    },
    "id" : "msg_1aBMS9FKwvSDjljRJI1aZ",
    "in_reply_to" : "msg_1aBMS9FKwvSDjljRJI1bY",
    "status" : "sent",
    "to" : {
      "channel_id" : "mc_1aBMS9FKwvSDjljRJI1aZ"
    },
    "updated_at" : "2026-05-25T09:15:30Z",
    "url" : "/messages/msg_1aBMS9FKwvSDjljRJI1aZ"
  }
}

`message.content.type=WHATS_APP_QUICK_REPLY; message.content.header.type=TEXT`

{
  "event" : "message_inbound",
  "id" : "pe_1aBMS9FKwvSDjljRJI1b1",
  "message" : {
    "content" : {
      "body" : "Choose how you'd like to continue.",
      "footer" : "Tap one option below.",
      "header" : {
        "type" : "text",
        "value" : "Choose an option"
      },
      "replies" : [ {
        "value" : "Talk to sales"
      }, {
        "value" : "Need support"
      } ],
      "type" : "whats_app_quick_reply"
    },
    "conversation_id" : "cv_1aBMS9FKwvSDjljRJI1aZ",
    "created_at" : "2026-05-25T09:15:30Z",
    "direction" : "inbound",
    "from" : {
      "id" : "ct_1aBMS9FKwvSDjljRJI1aZ",
      "identifier" : "[email protected]",
      "url" : "/contacts/ct_1aBMS9FKwvSDjljRJI1aZ"
    },
    "id" : "msg_1aBMS9FKwvSDjljRJI1aZ",
    "in_reply_to" : "msg_1aBMS9FKwvSDjljRJI1bY",
    "status" : "sent",
    "to" : {
      "channel_id" : "mc_1aBMS9FKwvSDjljRJI1aZ"
    },
    "updated_at" : "2026-05-25T09:15:30Z",
    "url" : "/messages/msg_1aBMS9FKwvSDjljRJI1aZ"
  }
}

`message.content.type=WHATS_APP_QUICK_REPLY; message.content.header.type=IMAGE`

{
  "event" : "message_inbound",
  "id" : "pe_1aBMS9FKwvSDjljRJI1b1",
  "message" : {
    "content" : {
      "body" : "Choose how you'd like to continue.",
      "footer" : "Tap one option below.",
      "header" : {
        "type" : "image",
        "value" : "fi_1aBMS9FKwvSDjljRJI1aZ"
      },
      "replies" : [ {
        "value" : "Talk to sales"
      }, {
        "value" : "Need support"
      } ],
      "type" : "whats_app_quick_reply"
    },
    "conversation_id" : "cv_1aBMS9FKwvSDjljRJI1aZ",
    "created_at" : "2026-05-25T09:15:30Z",
    "direction" : "inbound",
    "from" : {
      "id" : "ct_1aBMS9FKwvSDjljRJI1aZ",
      "identifier" : "[email protected]",
      "url" : "/contacts/ct_1aBMS9FKwvSDjljRJI1aZ"
    },
    "id" : "msg_1aBMS9FKwvSDjljRJI1aZ",
    "in_reply_to" : "msg_1aBMS9FKwvSDjljRJI1bY",
    "status" : "sent",
    "to" : {
      "channel_id" : "mc_1aBMS9FKwvSDjljRJI1aZ"
    },
    "updated_at" : "2026-05-25T09:15:30Z",
    "url" : "/messages/msg_1aBMS9FKwvSDjljRJI1aZ"
  }
}

`message.content.type=WHATS_APP_QUICK_REPLY; message.content.header.type=VIDEO`

{
  "event" : "message_inbound",
  "id" : "pe_1aBMS9FKwvSDjljRJI1b1",
  "message" : {
    "content" : {
      "body" : "Choose how you'd like to continue.",
      "footer" : "Tap one option below.",
      "header" : {
        "type" : "video",
        "value" : "fi_1aBMS9FKwvSDjljRJI1aZ"
      },
      "replies" : [ {
        "value" : "Talk to sales"
      }, {
        "value" : "Need support"
      } ],
      "type" : "whats_app_quick_reply"
    },
    "conversation_id" : "cv_1aBMS9FKwvSDjljRJI1aZ",
    "created_at" : "2026-05-25T09:15:30Z",
    "direction" : "inbound",
    "from" : {
      "id" : "ct_1aBMS9FKwvSDjljRJI1aZ",
      "identifier" : "[email protected]",
      "url" : "/contacts/ct_1aBMS9FKwvSDjljRJI1aZ"
    },
    "id" : "msg_1aBMS9FKwvSDjljRJI1aZ",
    "in_reply_to" : "msg_1aBMS9FKwvSDjljRJI1bY",
    "status" : "sent",
    "to" : {
      "channel_id" : "mc_1aBMS9FKwvSDjljRJI1aZ"
    },
    "updated_at" : "2026-05-25T09:15:30Z",
    "url" : "/messages/msg_1aBMS9FKwvSDjljRJI1aZ"
  }
}

`message.content.type=WHATS_APP_QUICK_REPLY; message.content.header.type=DOCUMENT`

{
  "event" : "message_inbound",
  "id" : "pe_1aBMS9FKwvSDjljRJI1b1",
  "message" : {
    "content" : {
      "body" : "Choose how you'd like to continue.",
      "footer" : "Tap one option below.",
      "header" : {
        "type" : "document",
        "value" : "fi_1aBMS9FKwvSDjljRJI1aZ"
      },
      "replies" : [ {
        "value" : "Talk to sales"
      }, {
        "value" : "Need support"
      } ],
      "type" : "whats_app_quick_reply"
    },
    "conversation_id" : "cv_1aBMS9FKwvSDjljRJI1aZ",
    "created_at" : "2026-05-25T09:15:30Z",
    "direction" : "inbound",
    "from" : {
      "id" : "ct_1aBMS9FKwvSDjljRJI1aZ",
      "identifier" : "[email protected]",
      "url" : "/contacts/ct_1aBMS9FKwvSDjljRJI1aZ"
    },
    "id" : "msg_1aBMS9FKwvSDjljRJI1aZ",
    "in_reply_to" : "msg_1aBMS9FKwvSDjljRJI1bY",
    "status" : "sent",
    "to" : {
      "channel_id" : "mc_1aBMS9FKwvSDjljRJI1aZ"
    },
    "updated_at" : "2026-05-25T09:15:30Z",
    "url" : "/messages/msg_1aBMS9FKwvSDjljRJI1aZ"
  }
}

`message.content.type=WHATS_APP_TEMPLATE`

{
  "event" : "message_inbound",
  "id" : "pe_1aBMS9FKwvSDjljRJI1b1",
  "message" : {
    "content" : {
      "file" : {
        "id" : "fi_1aBMS9FKwvSDjljRJI1aZ"
      },
      "template_id" : "tn_1aBMS9FKwvSDjljRJI1aY",
      "type" : "whats_app_template",
      "variables" : [ {
        "position" : 1,
        "value" : "Jane"
      }, {
        "position" : 2,
        "value" : "Berlin HQ"
      } ]
    },
    "conversation_id" : "cv_1aBMS9FKwvSDjljRJI1aZ",
    "created_at" : "2026-05-25T09:15:30Z",
    "direction" : "inbound",
    "from" : {
      "id" : "ct_1aBMS9FKwvSDjljRJI1aZ",
      "identifier" : "[email protected]",
      "url" : "/contacts/ct_1aBMS9FKwvSDjljRJI1aZ"
    },
    "id" : "msg_1aBMS9FKwvSDjljRJI1aZ",
    "in_reply_to" : "msg_1aBMS9FKwvSDjljRJI1bY",
    "status" : "sent",
    "to" : {
      "channel_id" : "mc_1aBMS9FKwvSDjljRJI1aZ"
    },
    "updated_at" : "2026-05-25T09:15:30Z",
    "url" : "/messages/msg_1aBMS9FKwvSDjljRJI1aZ"
  }
}

`message.content.type=WHATS_APP_LIST`

{
  "event" : "message_inbound",
  "id" : "pe_1aBMS9FKwvSDjljRJI1b1",
  "message" : {
    "content" : {
      "body" : "Pick the team you want to reach.",
      "footer" : "You can change this later.",
      "header" : {
        "value" : "Support routing"
      },
      "sections" : [ {
        "rows" : [ {
          "description" : "Invoices and payments",
          "title" : "Billing"
        }, {
          "description" : "Troubleshooting and bugs",
          "title" : "Technical support"
        } ],
        "title" : "Departments"
      } ],
      "title" : "Open options",
      "type" : "whats_app_list"
    },
    "conversation_id" : "cv_1aBMS9FKwvSDjljRJI1aZ",
    "created_at" : "2026-05-25T09:15:30Z",
    "direction" : "inbound",
    "from" : {
      "id" : "ct_1aBMS9FKwvSDjljRJI1aZ",
      "identifier" : "[email protected]",
      "url" : "/contacts/ct_1aBMS9FKwvSDjljRJI1aZ"
    },
    "id" : "msg_1aBMS9FKwvSDjljRJI1aZ",
    "in_reply_to" : "msg_1aBMS9FKwvSDjljRJI1bY",
    "status" : "sent",
    "to" : {
      "channel_id" : "mc_1aBMS9FKwvSDjljRJI1aZ"
    },
    "updated_at" : "2026-05-25T09:15:30Z",
    "url" : "/messages/msg_1aBMS9FKwvSDjljRJI1aZ"
  }
}

`message.content.type=INSTAGRAM_STORY_REPLY`

{
  "event" : "message_inbound",
  "id" : "pe_1aBMS9FKwvSDjljRJI1b1",
  "message" : {
    "content" : {
      "body" : "Love this story.",
      "type" : "instagram_story_reply"
    },
    "conversation_id" : "cv_1aBMS9FKwvSDjljRJI1aZ",
    "created_at" : "2026-05-25T09:15:30Z",
    "direction" : "inbound",
    "from" : {
      "id" : "ct_1aBMS9FKwvSDjljRJI1aZ",
      "identifier" : "[email protected]",
      "url" : "/contacts/ct_1aBMS9FKwvSDjljRJI1aZ"
    },
    "id" : "msg_1aBMS9FKwvSDjljRJI1aZ",
    "in_reply_to" : "msg_1aBMS9FKwvSDjljRJI1bY",
    "status" : "sent",
    "to" : {
      "channel_id" : "mc_1aBMS9FKwvSDjljRJI1aZ"
    },
    "updated_at" : "2026-05-25T09:15:30Z",
    "url" : "/messages/msg_1aBMS9FKwvSDjljRJI1aZ"
  }
}

`message.content.type=INSTAGRAM_COMMENT`

{
  "event" : "message_inbound",
  "id" : "pe_1aBMS9FKwvSDjljRJI1b1",
  "message" : {
    "content" : {
      "body" : "Can you share the price?",
      "type" : "instagram_comment"
    },
    "conversation_id" : "cv_1aBMS9FKwvSDjljRJI1aZ",
    "created_at" : "2026-05-25T09:15:30Z",
    "direction" : "inbound",
    "from" : {
      "id" : "ct_1aBMS9FKwvSDjljRJI1aZ",
      "identifier" : "[email protected]",
      "url" : "/contacts/ct_1aBMS9FKwvSDjljRJI1aZ"
    },
    "id" : "msg_1aBMS9FKwvSDjljRJI1aZ",
    "in_reply_to" : "msg_1aBMS9FKwvSDjljRJI1bY",
    "status" : "sent",
    "to" : {
      "channel_id" : "mc_1aBMS9FKwvSDjljRJI1aZ"
    },
    "updated_at" : "2026-05-25T09:15:30Z",
    "url" : "/messages/msg_1aBMS9FKwvSDjljRJI1aZ"
  }
}

`MESSAGE_OUTBOUND`

`message.content.type=TEXT`

{
  "event" : "message_outbound",
  "id" : "pe_1aBMS9FKwvSDjljRJI1b2",
  "message" : {
    "content" : {
      "body" : "Hello from the Public API",
      "type" : "text"
    },
    "conversation_id" : "cv_1aBMS9FKwvSDjljRJI1aZ",
    "created_at" : "2026-05-25T09:15:30Z",
    "direction" : "outbound",
    "from" : {
      "channel_id" : "mc_1aBMS9FKwvSDjljRJI1aZ",
      "name" : "Superchat API"
    },
    "id" : "msg_1aBMS9FKwvSDjljRJI1aZ",
    "in_reply_to" : null,
    "status" : "sent",
    "to" : [ {
      "contact_id" : "ct_1aBMS9FKwvSDjljRJI1aZ",
      "identifier" : "+491701234567",
      "url" : "/contacts/ct_1aBMS9FKwvSDjljRJI1aZ"
    } ],
    "updated_at" : "2026-05-25T09:15:30Z",
    "url" : "/messages/msg_1aBMS9FKwvSDjljRJI1aZ"
  }
}

`message.content.type=MEDIA`

{
  "event" : "message_outbound",
  "id" : "pe_1aBMS9FKwvSDjljRJI1b2",
  "message" : {
    "content" : {
      "caption" : "Quarterly report attached",
      "file_id" : "fi_1aBMS9FKwvSDjljRJI1aZ",
      "file_url" : "https://files.example.com/invoice.pdf?signature=abc123",
      "type" : "media"
    },
    "conversation_id" : "cv_1aBMS9FKwvSDjljRJI1aZ",
    "created_at" : "2026-05-25T09:15:30Z",
    "direction" : "outbound",
    "from" : {
      "channel_id" : "mc_1aBMS9FKwvSDjljRJI1aZ",
      "name" : "Superchat API"
    },
    "id" : "msg_1aBMS9FKwvSDjljRJI1aZ",
    "in_reply_to" : null,
    "status" : "sent",
    "to" : [ {
      "contact_id" : "ct_1aBMS9FKwvSDjljRJI1aZ",
      "identifier" : "+491701234567",
      "url" : "/contacts/ct_1aBMS9FKwvSDjljRJI1aZ"
    } ],
    "updated_at" : "2026-05-25T09:15:30Z",
    "url" : "/messages/msg_1aBMS9FKwvSDjljRJI1aZ"
  }
}

`message.content.type=EMAIL`

{
  "event" : "message_outbound",
  "id" : "pe_1aBMS9FKwvSDjljRJI1b2",
  "message" : {
    "content" : {
      "files" : [ {
        "id" : "fi_1aBMS9FKwvSDjljRJI1aZ"
      } ],
      "html" : "<p>Please find the invoice attached.</p>",
      "subject" : "Your invoice is ready",
      "text" : "Please find the invoice attached.",
      "type" : "email"
    },
    "conversation_id" : "cv_1aBMS9FKwvSDjljRJI1aZ",
    "created_at" : "2026-05-25T09:15:30Z",
    "direction" : "outbound",
    "from" : {
      "channel_id" : "mc_1aBMS9FKwvSDjljRJI1aZ",
      "name" : "Superchat API"
    },
    "id" : "msg_1aBMS9FKwvSDjljRJI1aZ",
    "in_reply_to" : null,
    "status" : "sent",
    "to" : [ {
      "contact_id" : "ct_1aBMS9FKwvSDjljRJI1aZ",
      "identifier" : "+491701234567",
      "url" : "/contacts/ct_1aBMS9FKwvSDjljRJI1aZ"
    } ],
    "updated_at" : "2026-05-25T09:15:30Z",
    "url" : "/messages/msg_1aBMS9FKwvSDjljRJI1aZ"
  }
}

`message.content.type=GENERIC_TEMPLATE`

{
  "event" : "message_outbound",
  "id" : "pe_1aBMS9FKwvSDjljRJI1b2",
  "message" : {
    "content" : {
      "template_id" : "tn_1aBMS9FKwvSDjljRJI1aZ",
      "type" : "generic_template",
      "variables" : [ {
        "position" : 1,
        "value" : "Jane"
      }, {
        "position" : 2,
        "value" : "Premium"
      } ]
    },
    "conversation_id" : "cv_1aBMS9FKwvSDjljRJI1aZ",
    "created_at" : "2026-05-25T09:15:30Z",
    "direction" : "outbound",
    "from" : {
      "channel_id" : "mc_1aBMS9FKwvSDjljRJI1aZ",
      "name" : "Superchat API"
    },
    "id" : "msg_1aBMS9FKwvSDjljRJI1aZ",
    "in_reply_to" : null,
    "status" : "sent",
    "to" : [ {
      "contact_id" : "ct_1aBMS9FKwvSDjljRJI1aZ",
      "identifier" : "+491701234567",
      "url" : "/contacts/ct_1aBMS9FKwvSDjljRJI1aZ"
    } ],
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}

`message.content.type=WHATS_APP_QUICK_REPLY; message.content.header.type=TEXT`

{
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        "type" : "text",
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        "value" : "Talk to sales"
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        "value" : "Need support"
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    "status" : "sent",
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    "updated_at" : "2026-05-25T09:15:30Z",
    "url" : "/messages/msg_1aBMS9FKwvSDjljRJI1aZ"
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}

`message.content.type=WHATS_APP_QUICK_REPLY; message.content.header.type=IMAGE`

{
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    "content" : {
      "body" : "Choose how you'd like to continue.",
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      "header" : {
        "type" : "image",
        "value" : "fi_1aBMS9FKwvSDjljRJI1aZ"
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      "replies" : [ {
        "value" : "Talk to sales"
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      "type" : "whats_app_quick_reply"
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    "id" : "msg_1aBMS9FKwvSDjljRJI1aZ",
    "in_reply_to" : null,
    "status" : "sent",
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      "contact_id" : "ct_1aBMS9FKwvSDjljRJI1aZ",
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      "url" : "/contacts/ct_1aBMS9FKwvSDjljRJI1aZ"
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    "updated_at" : "2026-05-25T09:15:30Z",
    "url" : "/messages/msg_1aBMS9FKwvSDjljRJI1aZ"
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}

`message.content.type=WHATS_APP_QUICK_REPLY; message.content.header.type=VIDEO`

{
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      "body" : "Choose how you'd like to continue.",
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      "header" : {
        "type" : "video",
        "value" : "fi_1aBMS9FKwvSDjljRJI1aZ"
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      "replies" : [ {
        "value" : "Talk to sales"
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        "value" : "Need support"
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      "type" : "whats_app_quick_reply"
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      "channel_id" : "mc_1aBMS9FKwvSDjljRJI1aZ",
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    "id" : "msg_1aBMS9FKwvSDjljRJI1aZ",
    "in_reply_to" : null,
    "status" : "sent",
    "to" : [ {
      "contact_id" : "ct_1aBMS9FKwvSDjljRJI1aZ",
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    "updated_at" : "2026-05-25T09:15:30Z",
    "url" : "/messages/msg_1aBMS9FKwvSDjljRJI1aZ"
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}

`message.content.type=WHATS_APP_QUICK_REPLY; message.content.header.type=DOCUMENT`

{
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  "message" : {
    "content" : {
      "body" : "Choose how you'd like to continue.",
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      "header" : {
        "type" : "document",
        "value" : "fi_1aBMS9FKwvSDjljRJI1aZ"
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        "value" : "Talk to sales"
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        "value" : "Need support"
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    "status" : "sent",
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      "contact_id" : "ct_1aBMS9FKwvSDjljRJI1aZ",
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    "updated_at" : "2026-05-25T09:15:30Z",
    "url" : "/messages/msg_1aBMS9FKwvSDjljRJI1aZ"
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}

`message.content.type=WHATS_APP_TEMPLATE`

{
  "event" : "message_outbound",
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      "variables" : [ {
        "position" : 1,
        "value" : "Jane"
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        "position" : 2,
        "value" : "Berlin HQ"
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    },
    "conversation_id" : "cv_1aBMS9FKwvSDjljRJI1aZ",
    "created_at" : "2026-05-25T09:15:30Z",
    "direction" : "outbound",
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      "channel_id" : "mc_1aBMS9FKwvSDjljRJI1aZ",
      "name" : "Superchat API"
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    "id" : "msg_1aBMS9FKwvSDjljRJI1aZ",
    "in_reply_to" : null,
    "status" : "sent",
    "to" : [ {
      "contact_id" : "ct_1aBMS9FKwvSDjljRJI1aZ",
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      "url" : "/contacts/ct_1aBMS9FKwvSDjljRJI1aZ"
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    "updated_at" : "2026-05-25T09:15:30Z",
    "url" : "/messages/msg_1aBMS9FKwvSDjljRJI1aZ"
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}

`message.content.type=WHATS_APP_LIST`

{
  "event" : "message_outbound",
  "id" : "pe_1aBMS9FKwvSDjljRJI1b2",
  "message" : {
    "content" : {
      "body" : "Pick the team you want to reach.",
      "footer" : "You can change this later.",
      "header" : {
        "value" : "Support routing"
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      "sections" : [ {
        "rows" : [ {
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          "title" : "Billing"
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          "title" : "Technical support"
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        "title" : "Departments"
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      "title" : "Open options",
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    "conversation_id" : "cv_1aBMS9FKwvSDjljRJI1aZ",
    "created_at" : "2026-05-25T09:15:30Z",
    "direction" : "outbound",
    "from" : {
      "channel_id" : "mc_1aBMS9FKwvSDjljRJI1aZ",
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    "id" : "msg_1aBMS9FKwvSDjljRJI1aZ",
    "in_reply_to" : null,
    "status" : "sent",
    "to" : [ {
      "contact_id" : "ct_1aBMS9FKwvSDjljRJI1aZ",
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      "url" : "/contacts/ct_1aBMS9FKwvSDjljRJI1aZ"
    } ],
    "updated_at" : "2026-05-25T09:15:30Z",
    "url" : "/messages/msg_1aBMS9FKwvSDjljRJI1aZ"
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}

`message.content.type=INSTAGRAM_STORY_REPLY`

{
  "event" : "message_outbound",
  "id" : "pe_1aBMS9FKwvSDjljRJI1b2",
  "message" : {
    "content" : {
      "body" : "Love this story.",
      "type" : "instagram_story_reply"
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    "conversation_id" : "cv_1aBMS9FKwvSDjljRJI1aZ",
    "created_at" : "2026-05-25T09:15:30Z",
    "direction" : "outbound",
    "from" : {
      "channel_id" : "mc_1aBMS9FKwvSDjljRJI1aZ",
      "name" : "Superchat API"
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    "id" : "msg_1aBMS9FKwvSDjljRJI1aZ",
    "in_reply_to" : null,
    "status" : "sent",
    "to" : [ {
      "contact_id" : "ct_1aBMS9FKwvSDjljRJI1aZ",
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      "url" : "/contacts/ct_1aBMS9FKwvSDjljRJI1aZ"
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    "updated_at" : "2026-05-25T09:15:30Z",
    "url" : "/messages/msg_1aBMS9FKwvSDjljRJI1aZ"
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}

`message.content.type=INSTAGRAM_COMMENT`

{
  "event" : "message_outbound",
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  "message" : {
    "content" : {
      "body" : "Can you share the price?",
      "type" : "instagram_comment"
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    "conversation_id" : "cv_1aBMS9FKwvSDjljRJI1aZ",
    "created_at" : "2026-05-25T09:15:30Z",
    "direction" : "outbound",
    "from" : {
      "channel_id" : "mc_1aBMS9FKwvSDjljRJI1aZ",
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    "in_reply_to" : null,
    "status" : "sent",
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    "updated_at" : "2026-05-25T09:15:30Z",
    "url" : "/messages/msg_1aBMS9FKwvSDjljRJI1aZ"
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}

`MESSAGE_FAILED`

`message.content.type=TEXT`

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    "content" : {
      "body" : "Hello from the Public API",
      "type" : "text"
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    "conversation_id" : "cv_1aBMS9FKwvSDjljRJI1aZ",
    "created_at" : "2026-05-25T09:15:30Z",
    "direction" : "outbound",
    "from" : {
      "channel_id" : "mc_1aBMS9FKwvSDjljRJI1aZ",
      "name" : "Superchat API"
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    "id" : "msg_1aBMS9FKwvSDjljRJI1aZ",
    "in_reply_to" : null,
    "status" : "sent",
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      "contact_id" : "ct_1aBMS9FKwvSDjljRJI1aZ",
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      "url" : "/contacts/ct_1aBMS9FKwvSDjljRJI1aZ"
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    "updated_at" : "2026-05-25T09:15:30Z",
    "url" : "/messages/msg_1aBMS9FKwvSDjljRJI1aZ"
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}

`message.content.type=MEDIA`

{
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  "event" : "message_failed",
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    "content" : {
      "caption" : "Quarterly report attached",
      "file_id" : "fi_1aBMS9FKwvSDjljRJI1aZ",
      "file_url" : "https://files.example.com/invoice.pdf?signature=abc123",
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    "conversation_id" : "cv_1aBMS9FKwvSDjljRJI1aZ",
    "created_at" : "2026-05-25T09:15:30Z",
    "direction" : "outbound",
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      "channel_id" : "mc_1aBMS9FKwvSDjljRJI1aZ",
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    "id" : "msg_1aBMS9FKwvSDjljRJI1aZ",
    "in_reply_to" : null,
    "status" : "sent",
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      "contact_id" : "ct_1aBMS9FKwvSDjljRJI1aZ",
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      "url" : "/contacts/ct_1aBMS9FKwvSDjljRJI1aZ"
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    "updated_at" : "2026-05-25T09:15:30Z",
    "url" : "/messages/msg_1aBMS9FKwvSDjljRJI1aZ"
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}

`message.content.type=EMAIL`

{
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  "event" : "message_failed",
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  "message" : {
    "content" : {
      "files" : [ {
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      "html" : "<p>Please find the invoice attached.</p>",
      "subject" : "Your invoice is ready",
      "text" : "Please find the invoice attached.",
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    "conversation_id" : "cv_1aBMS9FKwvSDjljRJI1aZ",
    "created_at" : "2026-05-25T09:15:30Z",
    "direction" : "outbound",
    "from" : {
      "channel_id" : "mc_1aBMS9FKwvSDjljRJI1aZ",
      "name" : "Superchat API"
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    "id" : "msg_1aBMS9FKwvSDjljRJI1aZ",
    "in_reply_to" : null,
    "status" : "sent",
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      "contact_id" : "ct_1aBMS9FKwvSDjljRJI1aZ",
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      "url" : "/contacts/ct_1aBMS9FKwvSDjljRJI1aZ"
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    "updated_at" : "2026-05-25T09:15:30Z",
    "url" : "/messages/msg_1aBMS9FKwvSDjljRJI1aZ"
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}

`message.content.type=GENERIC_TEMPLATE`

{
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  "event" : "message_failed",
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  "message" : {
    "content" : {
      "template_id" : "tn_1aBMS9FKwvSDjljRJI1aZ",
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        "position" : 2,
        "value" : "Premium"
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    },
    "conversation_id" : "cv_1aBMS9FKwvSDjljRJI1aZ",
    "created_at" : "2026-05-25T09:15:30Z",
    "direction" : "outbound",
    "from" : {
      "channel_id" : "mc_1aBMS9FKwvSDjljRJI1aZ",
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    "id" : "msg_1aBMS9FKwvSDjljRJI1aZ",
    "in_reply_to" : null,
    "status" : "sent",
    "to" : [ {
      "contact_id" : "ct_1aBMS9FKwvSDjljRJI1aZ",
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      "url" : "/contacts/ct_1aBMS9FKwvSDjljRJI1aZ"
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    "updated_at" : "2026-05-25T09:15:30Z",
    "url" : "/messages/msg_1aBMS9FKwvSDjljRJI1aZ"
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}

`message.content.type=WHATS_APP_QUICK_REPLY; message.content.header.type=TEXT`

{
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      "replies" : [ {
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    "conversation_id" : "cv_1aBMS9FKwvSDjljRJI1aZ",
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    "id" : "msg_1aBMS9FKwvSDjljRJI1aZ",
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    "status" : "sent",
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    "updated_at" : "2026-05-25T09:15:30Z",
    "url" : "/messages/msg_1aBMS9FKwvSDjljRJI1aZ"
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`message.content.type=WHATS_APP_QUICK_REPLY; message.content.header.type=IMAGE`

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      "channel_id" : "mc_1aBMS9FKwvSDjljRJI1aZ",
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    "id" : "msg_1aBMS9FKwvSDjljRJI1aZ",
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    "status" : "sent",
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    "updated_at" : "2026-05-25T09:15:30Z",
    "url" : "/messages/msg_1aBMS9FKwvSDjljRJI1aZ"
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}

`message.content.type=WHATS_APP_QUICK_REPLY; message.content.header.type=VIDEO`

{
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  "message" : {
    "content" : {
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      "channel_id" : "mc_1aBMS9FKwvSDjljRJI1aZ",
      "name" : "Superchat API"
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    "id" : "msg_1aBMS9FKwvSDjljRJI1aZ",
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    "updated_at" : "2026-05-25T09:15:30Z",
    "url" : "/messages/msg_1aBMS9FKwvSDjljRJI1aZ"
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}

`message.content.type=WHATS_APP_QUICK_REPLY; message.content.header.type=DOCUMENT`

{
  "errors" : [ {
    "title" : "Delivery failed",
    "type" : "temporary_channel_error"
  } ],
  "event" : "message_failed",
  "id" : "pe_1aBMS9FKwvSDjljRJI1b3",
  "message" : {
    "content" : {
      "body" : "Choose how you'd like to continue.",
      "footer" : "Tap one option below.",
      "header" : {
        "type" : "document",
        "value" : "fi_1aBMS9FKwvSDjljRJI1aZ"
      },
      "replies" : [ {
        "value" : "Talk to sales"
      }, {
        "value" : "Need support"
      } ],
      "type" : "whats_app_quick_reply"
    },
    "conversation_id" : "cv_1aBMS9FKwvSDjljRJI1aZ",
    "created_at" : "2026-05-25T09:15:30Z",
    "direction" : "outbound",
    "from" : {
      "channel_id" : "mc_1aBMS9FKwvSDjljRJI1aZ",
      "name" : "Superchat API"
    },
    "id" : "msg_1aBMS9FKwvSDjljRJI1aZ",
    "in_reply_to" : null,
    "status" : "sent",
    "to" : [ {
      "contact_id" : "ct_1aBMS9FKwvSDjljRJI1aZ",
      "identifier" : "+491701234567",
      "url" : "/contacts/ct_1aBMS9FKwvSDjljRJI1aZ"
    } ],
    "updated_at" : "2026-05-25T09:15:30Z",
    "url" : "/messages/msg_1aBMS9FKwvSDjljRJI1aZ"
  }
}

`message.content.type=WHATS_APP_TEMPLATE`

{
  "errors" : [ {
    "title" : "Delivery failed",
    "type" : "temporary_channel_error"
  } ],
  "event" : "message_failed",
  "id" : "pe_1aBMS9FKwvSDjljRJI1b3",
  "message" : {
    "content" : {
      "file" : {
        "id" : "fi_1aBMS9FKwvSDjljRJI1aZ"
      },
      "template_id" : "tn_1aBMS9FKwvSDjljRJI1aY",
      "type" : "whats_app_template",
      "variables" : [ {
        "position" : 1,
        "value" : "Jane"
      }, {
        "position" : 2,
        "value" : "Berlin HQ"
      } ]
    },
    "conversation_id" : "cv_1aBMS9FKwvSDjljRJI1aZ",
    "created_at" : "2026-05-25T09:15:30Z",
    "direction" : "outbound",
    "from" : {
      "channel_id" : "mc_1aBMS9FKwvSDjljRJI1aZ",
      "name" : "Superchat API"
    },
    "id" : "msg_1aBMS9FKwvSDjljRJI1aZ",
    "in_reply_to" : null,
    "status" : "sent",
    "to" : [ {
      "contact_id" : "ct_1aBMS9FKwvSDjljRJI1aZ",
      "identifier" : "+491701234567",
      "url" : "/contacts/ct_1aBMS9FKwvSDjljRJI1aZ"
    } ],
    "updated_at" : "2026-05-25T09:15:30Z",
    "url" : "/messages/msg_1aBMS9FKwvSDjljRJI1aZ"
  }
}

`message.content.type=WHATS_APP_LIST`

{
  "errors" : [ {
    "title" : "Delivery failed",
    "type" : "temporary_channel_error"
  } ],
  "event" : "message_failed",
  "id" : "pe_1aBMS9FKwvSDjljRJI1b3",
  "message" : {
    "content" : {
      "body" : "Pick the team you want to reach.",
      "footer" : "You can change this later.",
      "header" : {
        "value" : "Support routing"
      },
      "sections" : [ {
        "rows" : [ {
          "description" : "Invoices and payments",
          "title" : "Billing"
        }, {
          "description" : "Troubleshooting and bugs",
          "title" : "Technical support"
        } ],
        "title" : "Departments"
      } ],
      "title" : "Open options",
      "type" : "whats_app_list"
    },
    "conversation_id" : "cv_1aBMS9FKwvSDjljRJI1aZ",
    "created_at" : "2026-05-25T09:15:30Z",
    "direction" : "outbound",
    "from" : {
      "channel_id" : "mc_1aBMS9FKwvSDjljRJI1aZ",
      "name" : "Superchat API"
    },
    "id" : "msg_1aBMS9FKwvSDjljRJI1aZ",
    "in_reply_to" : null,
    "status" : "sent",
    "to" : [ {
      "contact_id" : "ct_1aBMS9FKwvSDjljRJI1aZ",
      "identifier" : "+491701234567",
      "url" : "/contacts/ct_1aBMS9FKwvSDjljRJI1aZ"
    } ],
    "updated_at" : "2026-05-25T09:15:30Z",
    "url" : "/messages/msg_1aBMS9FKwvSDjljRJI1aZ"
  }
}

`message.content.type=INSTAGRAM_STORY_REPLY`

{
  "errors" : [ {
    "title" : "Delivery failed",
    "type" : "temporary_channel_error"
  } ],
  "event" : "message_failed",
  "id" : "pe_1aBMS9FKwvSDjljRJI1b3",
  "message" : {
    "content" : {
      "body" : "Love this story.",
      "type" : "instagram_story_reply"
    },
    "conversation_id" : "cv_1aBMS9FKwvSDjljRJI1aZ",
    "created_at" : "2026-05-25T09:15:30Z",
    "direction" : "outbound",
    "from" : {
      "channel_id" : "mc_1aBMS9FKwvSDjljRJI1aZ",
      "name" : "Superchat API"
    },
    "id" : "msg_1aBMS9FKwvSDjljRJI1aZ",
    "in_reply_to" : null,
    "status" : "sent",
    "to" : [ {
      "contact_id" : "ct_1aBMS9FKwvSDjljRJI1aZ",
      "identifier" : "+491701234567",
      "url" : "/contacts/ct_1aBMS9FKwvSDjljRJI1aZ"
    } ],
    "updated_at" : "2026-05-25T09:15:30Z",
    "url" : "/messages/msg_1aBMS9FKwvSDjljRJI1aZ"
  }
}

`message.content.type=INSTAGRAM_COMMENT`

{
  "errors" : [ {
    "title" : "Delivery failed",
    "type" : "temporary_channel_error"
  } ],
  "event" : "message_failed",
  "id" : "pe_1aBMS9FKwvSDjljRJI1b3",
  "message" : {
    "content" : {
      "body" : "Can you share the price?",
      "type" : "instagram_comment"
    },
    "conversation_id" : "cv_1aBMS9FKwvSDjljRJI1aZ",
    "created_at" : "2026-05-25T09:15:30Z",
    "direction" : "outbound",
    "from" : {
      "channel_id" : "mc_1aBMS9FKwvSDjljRJI1aZ",
      "name" : "Superchat API"
    },
    "id" : "msg_1aBMS9FKwvSDjljRJI1aZ",
    "in_reply_to" : null,
    "status" : "sent",
    "to" : [ {
      "contact_id" : "ct_1aBMS9FKwvSDjljRJI1aZ",
      "identifier" : "+491701234567",
      "url" : "/contacts/ct_1aBMS9FKwvSDjljRJI1aZ"
    } ],
    "updated_at" : "2026-05-25T09:15:30Z",
    "url" : "/messages/msg_1aBMS9FKwvSDjljRJI1aZ"
  }
}

`NOTE_CREATED`

`note`

{
  "event" : "note_created",
  "id" : "pe_1aBMS9FKwvSDjljRJI1c1",
  "note" : {
    "author" : {
      "email" : "[email protected]",
      "id" : "usr_1aBMS9FKwvSDjljRJI1aZ",
      "name" : "Alex Meyer",
      "url" : "/users/usr_1aBMS9FKwvSDjljRJI1aZ"
    },
    "content" : "Customer asked for a callback.",
    "conversation_id" : "cv_1aBMS9FKwvSDjljRJI1aZ",
    "created_at" : "2026-05-21T09:15:30Z",
    "file_ids" : [ "fi_1aBMS9FKwvSDjljRJI1aZ" ],
    "id" : "no_1aBMS9FKwvSDjljRJI1aZ",
    "updated_at" : "2026-05-21T09:15:30Z",
    "url" : "/conversations/cv_1aBMS9FKwvSDjljRJI1aZ/notes/no_1aBMS9FKwvSDjljRJI1aZ"
  }
}

`CONTACT_CREATED`

`contact.custom_attributes[0].type=TEXT`

{
  "contact" : {
    "created_at" : "2026-05-25T09:15:30Z",
    "custom_attributes" : [ {
      "id" : "cat_1aBMS9FKwvSDjljRJI1aZ",
      "name" : "Plan",
      "type" : "text",
      "url" : "/contacts/ct_1aBMS9FKwvSDjljRJI1aZ/custom-attributes/cat_1aBMS9FKwvSDjljRJI1aZ",
      "value" : "Premium"
    } ],
    "first_name" : "Jane",
    "gender" : "diverse",
    "handles" : [ {
      "id" : "ch_1aBMS9FKwvSDjljRJI1aZ",
      "type" : "mail",
      "value" : "[email protected]"
    } ],
    "id" : "ct_1aBMS9FKwvSDjljRJI1aZ",
    "last_name" : "Smith",
    "updated_at" : "2026-05-25T09:15:30Z",
    "url" : "/contacts/ct_1aBMS9FKwvSDjljRJI1aZ"
  },
  "event" : "contact_created",
  "id" : "pe_1aBMS9FKwvSDjljRJI1a1"
}

`contact.custom_attributes[0].type=NUMBER`

{
  "contact" : {
    "created_at" : "2026-05-25T09:15:30Z",
    "custom_attributes" : [ {
      "id" : "cat_1aBMS9FKwvSDjljRJI1aZ",
      "name" : "Lifetime value",
      "type" : "number",
      "url" : "/contacts/ct_1aBMS9FKwvSDjljRJI1aZ/custom-attributes/cat_1aBMS9FKwvSDjljRJI1aZ",
      "value" : 1234.56
    } ],
    "first_name" : "Jane",
    "gender" : "diverse",
    "handles" : [ {
      "id" : "ch_1aBMS9FKwvSDjljRJI1aZ",
      "type" : "mail",
      "value" : "[email protected]"
    } ],
    "id" : "ct_1aBMS9FKwvSDjljRJI1aZ",
    "last_name" : "Smith",
    "updated_at" : "2026-05-25T09:15:30Z",
    "url" : "/contacts/ct_1aBMS9FKwvSDjljRJI1aZ"
  },
  "event" : "contact_created",
  "id" : "pe_1aBMS9FKwvSDjljRJI1a1"
}

`contact.custom_attributes[0].type=DATEONLY`

{
  "contact" : {
    "created_at" : "2026-05-25T09:15:30Z",
    "custom_attributes" : [ {
      "id" : "cat_1aBMS9FKwvSDjljRJI1aZ",
      "name" : "Renewal date",
      "type" : "dateonly",
      "url" : "/contacts/ct_1aBMS9FKwvSDjljRJI1aZ/custom-attributes/cat_1aBMS9FKwvSDjljRJI1aZ",
      "value" : "2026-08-01"
    } ],
    "first_name" : "Jane",
    "gender" : "diverse",
    "handles" : [ {
      "id" : "ch_1aBMS9FKwvSDjljRJI1aZ",
      "type" : "mail",
      "value" : "[email protected]"
    } ],
    "id" : "ct_1aBMS9FKwvSDjljRJI1aZ",
    "last_name" : "Smith",
    "updated_at" : "2026-05-25T09:15:30Z",
    "url" : "/contacts/ct_1aBMS9FKwvSDjljRJI1aZ"
  },
  "event" : "contact_created",
  "id" : "pe_1aBMS9FKwvSDjljRJI1a1"
}

`contact.custom_attributes[0].type=DATETIME`

{
  "contact" : {
    "created_at" : "2026-05-25T09:15:30Z",
    "custom_attributes" : [ {
      "id" : "cat_1aBMS9FKwvSDjljRJI1aZ",
      "name" : "Last contacted at",
      "type" : "datetime",
      "url" : "/contacts/ct_1aBMS9FKwvSDjljRJI1aZ/custom-attributes/cat_1aBMS9FKwvSDjljRJI1aZ",
      "value" : "2026-05-25T10:30:00Z"
    } ],
    "first_name" : "Jane",
    "gender" : "diverse",
    "handles" : [ {
      "id" : "ch_1aBMS9FKwvSDjljRJI1aZ",
      "type" : "mail",
      "value" : "[email protected]"
    } ],
    "id" : "ct_1aBMS9FKwvSDjljRJI1aZ",
    "last_name" : "Smith",
    "updated_at" : "2026-05-25T09:15:30Z",
    "url" : "/contacts/ct_1aBMS9FKwvSDjljRJI1aZ"
  },
  "event" : "contact_created",
  "id" : "pe_1aBMS9FKwvSDjljRJI1a1"
}

`contact.custom_attributes[0].type=SINGLE_SELECT`

{
  "contact" : {
    "created_at" : "2026-05-25T09:15:30Z",
    "custom_attributes" : [ {
      "id" : "cat_1aBMS9FKwvSDjljRJI1aZ",
      "name" : "Tier",
      "type" : "single_select",
      "url" : "/contacts/ct_1aBMS9FKwvSDjljRJI1aZ/custom-attributes/cat_1aBMS9FKwvSDjljRJI1aZ",
      "value" : "Pro"
    } ],
    "first_name" : "Jane",
    "gender" : "diverse",
    "handles" : [ {
      "id" : "ch_1aBMS9FKwvSDjljRJI1aZ",
      "type" : "mail",
      "value" : "[email protected]"
    } ],
    "id" : "ct_1aBMS9FKwvSDjljRJI1aZ",
    "last_name" : "Smith",
    "updated_at" : "2026-05-25T09:15:30Z",
    "url" : "/contacts/ct_1aBMS9FKwvSDjljRJI1aZ"
  },
  "event" : "contact_created",
  "id" : "pe_1aBMS9FKwvSDjljRJI1a1"
}

`contact.custom_attributes[0].type=MULTI_SELECT`

{
  "contact" : {
    "created_at" : "2026-05-25T09:15:30Z",
    "custom_attributes" : [ {
      "id" : "cat_1aBMS9FKwvSDjljRJI1aZ",
      "name" : "Interests",
      "type" : "multi_select",
      "url" : "/contacts/ct_1aBMS9FKwvSDjljRJI1aZ/custom-attributes/cat_1aBMS9FKwvSDjljRJI1aZ",
      "value" : [ "Automation", "Retention" ]
    } ],
    "first_name" : "Jane",
    "gender" : "diverse",
    "handles" : [ {
      "id" : "ch_1aBMS9FKwvSDjljRJI1aZ",
      "type" : "mail",
      "value" : "[email protected]"
    } ],
    "id" : "ct_1aBMS9FKwvSDjljRJI1aZ",
    "last_name" : "Smith",
    "updated_at" : "2026-05-25T09:15:30Z",
    "url" : "/contacts/ct_1aBMS9FKwvSDjljRJI1aZ"
  },
  "event" : "contact_created",
  "id" : "pe_1aBMS9FKwvSDjljRJI1a1"
}

`CONTACT_UPDATED`

`contact.custom_attributes[0].type=TEXT`

{
  "contact" : {
    "created_at" : "2026-05-25T09:15:30Z",
    "custom_attributes" : [ {
      "id" : "cat_1aBMS9FKwvSDjljRJI1aZ",
      "name" : "Plan",
      "type" : "text",
      "url" : "/contacts/ct_1aBMS9FKwvSDjljRJI1aZ/custom-attributes/cat_1aBMS9FKwvSDjljRJI1aZ",
      "value" : "Premium"
    } ],
    "first_name" : "Jane",
    "gender" : "diverse",
    "handles" : [ {
      "id" : "ch_1aBMS9FKwvSDjljRJI1aZ",
      "type" : "mail",
      "value" : "[email protected]"
    } ],
    "id" : "ct_1aBMS9FKwvSDjljRJI1aZ",
    "last_name" : "Smith",
    "updated_at" : "2026-05-25T09:15:30Z",
    "url" : "/contacts/ct_1aBMS9FKwvSDjljRJI1aZ"
  },
  "event" : "contact_updated",
  "id" : "pe_1aBMS9FKwvSDjljRJI1a2"
}

`contact.custom_attributes[0].type=NUMBER`

{
  "contact" : {
    "created_at" : "2026-05-25T09:15:30Z",
    "custom_attributes" : [ {
      "id" : "cat_1aBMS9FKwvSDjljRJI1aZ",
      "name" : "Lifetime value",
      "type" : "number",
      "url" : "/contacts/ct_1aBMS9FKwvSDjljRJI1aZ/custom-attributes/cat_1aBMS9FKwvSDjljRJI1aZ",
      "value" : 1234.56
    } ],
    "first_name" : "Jane",
    "gender" : "diverse",
    "handles" : [ {
      "id" : "ch_1aBMS9FKwvSDjljRJI1aZ",
      "type" : "mail",
      "value" : "[email protected]"
    } ],
    "id" : "ct_1aBMS9FKwvSDjljRJI1aZ",
    "last_name" : "Smith",
    "updated_at" : "2026-05-25T09:15:30Z",
    "url" : "/contacts/ct_1aBMS9FKwvSDjljRJI1aZ"
  },
  "event" : "contact_updated",
  "id" : "pe_1aBMS9FKwvSDjljRJI1a2"
}

`contact.custom_attributes[0].type=DATEONLY`

{
  "contact" : {
    "created_at" : "2026-05-25T09:15:30Z",
    "custom_attributes" : [ {
      "id" : "cat_1aBMS9FKwvSDjljRJI1aZ",
      "name" : "Renewal date",
      "type" : "dateonly",
      "url" : "/contacts/ct_1aBMS9FKwvSDjljRJI1aZ/custom-attributes/cat_1aBMS9FKwvSDjljRJI1aZ",
      "value" : "2026-08-01"
    } ],
    "first_name" : "Jane",
    "gender" : "diverse",
    "handles" : [ {
      "id" : "ch_1aBMS9FKwvSDjljRJI1aZ",
      "type" : "mail",
      "value" : "[email protected]"
    } ],
    "id" : "ct_1aBMS9FKwvSDjljRJI1aZ",
    "last_name" : "Smith",
    "updated_at" : "2026-05-25T09:15:30Z",
    "url" : "/contacts/ct_1aBMS9FKwvSDjljRJI1aZ"
  },
  "event" : "contact_updated",
  "id" : "pe_1aBMS9FKwvSDjljRJI1a2"
}

`contact.custom_attributes[0].type=DATETIME`

{
  "contact" : {
    "created_at" : "2026-05-25T09:15:30Z",
    "custom_attributes" : [ {
      "id" : "cat_1aBMS9FKwvSDjljRJI1aZ",
      "name" : "Last contacted at",
      "type" : "datetime",
      "url" : "/contacts/ct_1aBMS9FKwvSDjljRJI1aZ/custom-attributes/cat_1aBMS9FKwvSDjljRJI1aZ",
      "value" : "2026-05-25T10:30:00Z"
    } ],
    "first_name" : "Jane",
    "gender" : "diverse",
    "handles" : [ {
      "id" : "ch_1aBMS9FKwvSDjljRJI1aZ",
      "type" : "mail",
      "value" : "[email protected]"
    } ],
    "id" : "ct_1aBMS9FKwvSDjljRJI1aZ",
    "last_name" : "Smith",
    "updated_at" : "2026-05-25T09:15:30Z",
    "url" : "/contacts/ct_1aBMS9FKwvSDjljRJI1aZ"
  },
  "event" : "contact_updated",
  "id" : "pe_1aBMS9FKwvSDjljRJI1a2"
}

`contact.custom_attributes[0].type=SINGLE_SELECT`

{
  "contact" : {
    "created_at" : "2026-05-25T09:15:30Z",
    "custom_attributes" : [ {
      "id" : "cat_1aBMS9FKwvSDjljRJI1aZ",
      "name" : "Tier",
      "type" : "single_select",
      "url" : "/contacts/ct_1aBMS9FKwvSDjljRJI1aZ/custom-attributes/cat_1aBMS9FKwvSDjljRJI1aZ",
      "value" : "Pro"
    } ],
    "first_name" : "Jane",
    "gender" : "diverse",
    "handles" : [ {
      "id" : "ch_1aBMS9FKwvSDjljRJI1aZ",
      "type" : "mail",
      "value" : "[email protected]"
    } ],
    "id" : "ct_1aBMS9FKwvSDjljRJI1aZ",
    "last_name" : "Smith",
    "updated_at" : "2026-05-25T09:15:30Z",
    "url" : "/contacts/ct_1aBMS9FKwvSDjljRJI1aZ"
  },
  "event" : "contact_updated",
  "id" : "pe_1aBMS9FKwvSDjljRJI1a2"
}

`contact.custom_attributes[0].type=MULTI_SELECT`

{
  "contact" : {
    "created_at" : "2026-05-25T09:15:30Z",
    "custom_attributes" : [ {
      "id" : "cat_1aBMS9FKwvSDjljRJI1aZ",
      "name" : "Interests",
      "type" : "multi_select",
      "url" : "/contacts/ct_1aBMS9FKwvSDjljRJI1aZ/custom-attributes/cat_1aBMS9FKwvSDjljRJI1aZ",
      "value" : [ "Automation", "Retention" ]
    } ],
    "first_name" : "Jane",
    "gender" : "diverse",
    "handles" : [ {
      "id" : "ch_1aBMS9FKwvSDjljRJI1aZ",
      "type" : "mail",
      "value" : "[email protected]"
    } ],
    "id" : "ct_1aBMS9FKwvSDjljRJI1aZ",
    "last_name" : "Smith",
    "updated_at" : "2026-05-25T09:15:30Z",
    "url" : "/contacts/ct_1aBMS9FKwvSDjljRJI1aZ"
  },
  "event" : "contact_updated",
  "id" : "pe_1aBMS9FKwvSDjljRJI1a2"
}

`CONTACT_DELETED`

`contact.custom_attributes[0].type=TEXT`

{
  "contact" : {
    "created_at" : "2026-05-25T09:15:30Z",
    "custom_attributes" : [ {
      "id" : "cat_1aBMS9FKwvSDjljRJI1aZ",
      "name" : "Plan",
      "type" : "text",
      "url" : "/contacts/ct_1aBMS9FKwvSDjljRJI1aZ/custom-attributes/cat_1aBMS9FKwvSDjljRJI1aZ",
      "value" : "Premium"
    } ],
    "first_name" : "Jane",
    "gender" : "diverse",
    "handles" : [ {
      "id" : "ch_1aBMS9FKwvSDjljRJI1aZ",
      "type" : "mail",
      "value" : "[email protected]"
    } ],
    "id" : "ct_1aBMS9FKwvSDjljRJI1aZ",
    "last_name" : "Smith",
    "updated_at" : "2026-05-25T09:15:30Z",
    "url" : "/contacts/ct_1aBMS9FKwvSDjljRJI1aZ"
  },
  "event" : "contact_deleted",
  "id" : "pe_1aBMS9FKwvSDjljRJI1a3"
}

`contact.custom_attributes[0].type=NUMBER`

{
  "contact" : {
    "created_at" : "2026-05-25T09:15:30Z",
    "custom_attributes" : [ {
      "id" : "cat_1aBMS9FKwvSDjljRJI1aZ",
      "name" : "Lifetime value",
      "type" : "number",
      "url" : "/contacts/ct_1aBMS9FKwvSDjljRJI1aZ/custom-attributes/cat_1aBMS9FKwvSDjljRJI1aZ",
      "value" : 1234.56
    } ],
    "first_name" : "Jane",
    "gender" : "diverse",
    "handles" : [ {
      "id" : "ch_1aBMS9FKwvSDjljRJI1aZ",
      "type" : "mail",
      "value" : "[email protected]"
    } ],
    "id" : "ct_1aBMS9FKwvSDjljRJI1aZ",
    "last_name" : "Smith",
    "updated_at" : "2026-05-25T09:15:30Z",
    "url" : "/contacts/ct_1aBMS9FKwvSDjljRJI1aZ"
  },
  "event" : "contact_deleted",
  "id" : "pe_1aBMS9FKwvSDjljRJI1a3"
}

`contact.custom_attributes[0].type=DATEONLY`

{
  "contact" : {
    "created_at" : "2026-05-25T09:15:30Z",
    "custom_attributes" : [ {
      "id" : "cat_1aBMS9FKwvSDjljRJI1aZ",
      "name" : "Renewal date",
      "type" : "dateonly",
      "url" : "/contacts/ct_1aBMS9FKwvSDjljRJI1aZ/custom-attributes/cat_1aBMS9FKwvSDjljRJI1aZ",
      "value" : "2026-08-01"
    } ],
    "first_name" : "Jane",
    "gender" : "diverse",
    "handles" : [ {
      "id" : "ch_1aBMS9FKwvSDjljRJI1aZ",
      "type" : "mail",
      "value" : "[email protected]"
    } ],
    "id" : "ct_1aBMS9FKwvSDjljRJI1aZ",
    "last_name" : "Smith",
    "updated_at" : "2026-05-25T09:15:30Z",
    "url" : "/contacts/ct_1aBMS9FKwvSDjljRJI1aZ"
  },
  "event" : "contact_deleted",
  "id" : "pe_1aBMS9FKwvSDjljRJI1a3"
}

`contact.custom_attributes[0].type=DATETIME`

{
  "contact" : {
    "created_at" : "2026-05-25T09:15:30Z",
    "custom_attributes" : [ {
      "id" : "cat_1aBMS9FKwvSDjljRJI1aZ",
      "name" : "Last contacted at",
      "type" : "datetime",
      "url" : "/contacts/ct_1aBMS9FKwvSDjljRJI1aZ/custom-attributes/cat_1aBMS9FKwvSDjljRJI1aZ",
      "value" : "2026-05-25T10:30:00Z"
    } ],
    "first_name" : "Jane",
    "gender" : "diverse",
    "handles" : [ {
      "id" : "ch_1aBMS9FKwvSDjljRJI1aZ",
      "type" : "mail",
      "value" : "[email protected]"
    } ],
    "id" : "ct_1aBMS9FKwvSDjljRJI1aZ",
    "last_name" : "Smith",
    "updated_at" : "2026-05-25T09:15:30Z",
    "url" : "/contacts/ct_1aBMS9FKwvSDjljRJI1aZ"
  },
  "event" : "contact_deleted",
  "id" : "pe_1aBMS9FKwvSDjljRJI1a3"
}

`contact.custom_attributes[0].type=SINGLE_SELECT`

{
  "contact" : {
    "created_at" : "2026-05-25T09:15:30Z",
    "custom_attributes" : [ {
      "id" : "cat_1aBMS9FKwvSDjljRJI1aZ",
      "name" : "Tier",
      "type" : "single_select",
      "url" : "/contacts/ct_1aBMS9FKwvSDjljRJI1aZ/custom-attributes/cat_1aBMS9FKwvSDjljRJI1aZ",
      "value" : "Pro"
    } ],
    "first_name" : "Jane",
    "gender" : "diverse",
    "handles" : [ {
      "id" : "ch_1aBMS9FKwvSDjljRJI1aZ",
      "type" : "mail",
      "value" : "[email protected]"
    } ],
    "id" : "ct_1aBMS9FKwvSDjljRJI1aZ",
    "last_name" : "Smith",
    "updated_at" : "2026-05-25T09:15:30Z",
    "url" : "/contacts/ct_1aBMS9FKwvSDjljRJI1aZ"
  },
  "event" : "contact_deleted",
  "id" : "pe_1aBMS9FKwvSDjljRJI1a3"
}

`contact.custom_attributes[0].type=MULTI_SELECT`

{
  "contact" : {
    "created_at" : "2026-05-25T09:15:30Z",
    "custom_attributes" : [ {
      "id" : "cat_1aBMS9FKwvSDjljRJI1aZ",
      "name" : "Interests",
      "type" : "multi_select",
      "url" : "/contacts/ct_1aBMS9FKwvSDjljRJI1aZ/custom-attributes/cat_1aBMS9FKwvSDjljRJI1aZ",
      "value" : [ "Automation", "Retention" ]
    } ],
    "first_name" : "Jane",
    "gender" : "diverse",
    "handles" : [ {
      "id" : "ch_1aBMS9FKwvSDjljRJI1aZ",
      "type" : "mail",
      "value" : "[email protected]"
    } ],
    "id" : "ct_1aBMS9FKwvSDjljRJI1aZ",
    "last_name" : "Smith",
    "updated_at" : "2026-05-25T09:15:30Z",
    "url" : "/contacts/ct_1aBMS9FKwvSDjljRJI1aZ"
  },
  "event" : "contact_deleted",
  "id" : "pe_1aBMS9FKwvSDjljRJI1a3"
}

`CONVERSATION_OPENED`

`conversation`

{
  "conversation" : {
    "assigned_users" : [ {
      "email" : "[email protected]",
      "id" : "usr_1aBMS9FKwvSDjljRJI1aZ",
      "url" : "/users/usr_1aBMS9FKwvSDjljRJI1aZ"
    } ],
    "channel" : {
      "id" : "mc_1aBMS9FKwvSDjljRJI1aZ",
      "type" : "whats_app",
      "url" : "/channels/mc_1aBMS9FKwvSDjljRJI1aZ"
    },
    "contacts" : [ {
      "id" : "ct_1aBMS9FKwvSDjljRJI1aZ",
      "url" : "/contacts/ct_1aBMS9FKwvSDjljRJI1aZ"
    } ],
    "id" : "cv_1aBMS9FKwvSDjljRJI1aZ",
    "inbox" : {
      "id" : "ib_1aBMS9FKwvSDjljRJI1aZ",
      "name" : "Support Inbox",
      "url" : "/inboxes/ib_1aBMS9FKwvSDjljRJI1aZ"
    },
    "labels" : [ {
      "id" : "la_1aBMS9FKwvSDjljRJI1aZ",
      "name" : "VIP",
      "url" : "/labels/la_1aBMS9FKwvSDjljRJI1aZ"
    } ],
    "snoozed_until" : null,
    "status" : "open",
    "time_window" : {
      "open_until" : null,
      "state" : "open"
    },
    "url" : "/conversations/cv_1aBMS9FKwvSDjljRJI1aZ"
  },
  "event" : "conversation_opened",
  "id" : "pe_1aBMS9FKwvSDjljRJI1d1"
}

`CONVERSATION_DONE`

`conversation`

{
  "conversation" : {
    "assigned_users" : [ {
      "email" : "[email protected]",
      "id" : "usr_1aBMS9FKwvSDjljRJI1aZ",
      "url" : "/users/usr_1aBMS9FKwvSDjljRJI1aZ"
    } ],
    "channel" : {
      "id" : "mc_1aBMS9FKwvSDjljRJI1aZ",
      "type" : "whats_app",
      "url" : "/channels/mc_1aBMS9FKwvSDjljRJI1aZ"
    },
    "contacts" : [ {
      "id" : "ct_1aBMS9FKwvSDjljRJI1aZ",
      "url" : "/contacts/ct_1aBMS9FKwvSDjljRJI1aZ"
    } ],
    "id" : "cv_1aBMS9FKwvSDjljRJI1aZ",
    "inbox" : {
      "id" : "ib_1aBMS9FKwvSDjljRJI1aZ",
      "name" : "Support Inbox",
      "url" : "/inboxes/ib_1aBMS9FKwvSDjljRJI1aZ"
    },
    "labels" : [ {
      "id" : "la_1aBMS9FKwvSDjljRJI1aZ",
      "name" : "VIP",
      "url" : "/labels/la_1aBMS9FKwvSDjljRJI1aZ"
    } ],
    "snoozed_until" : null,
    "status" : "open",
    "time_window" : {
      "open_until" : null,
      "state" : "open"
    },
    "url" : "/conversations/cv_1aBMS9FKwvSDjljRJI1aZ"
  },
  "event" : "conversation_done",
  "id" : "pe_1aBMS9FKwvSDjljRJI1d2"
}

`CONVERSATION_SNOOZED`

`conversation`

{
  "conversation" : {
    "assigned_users" : [ {
      "email" : "[email protected]",
      "id" : "usr_1aBMS9FKwvSDjljRJI1aZ",
      "url" : "/users/usr_1aBMS9FKwvSDjljRJI1aZ"
    } ],
    "channel" : {
      "id" : "mc_1aBMS9FKwvSDjljRJI1aZ",
      "type" : "whats_app",
      "url" : "/channels/mc_1aBMS9FKwvSDjljRJI1aZ"
    },
    "contacts" : [ {
      "id" : "ct_1aBMS9FKwvSDjljRJI1aZ",
      "url" : "/contacts/ct_1aBMS9FKwvSDjljRJI1aZ"
    } ],
    "id" : "cv_1aBMS9FKwvSDjljRJI1aZ",
    "inbox" : {
      "id" : "ib_1aBMS9FKwvSDjljRJI1aZ",
      "name" : "Support Inbox",
      "url" : "/inboxes/ib_1aBMS9FKwvSDjljRJI1aZ"
    },
    "labels" : [ {
      "id" : "la_1aBMS9FKwvSDjljRJI1aZ",
      "name" : "VIP",
      "url" : "/labels/la_1aBMS9FKwvSDjljRJI1aZ"
    } ],
    "snoozed_until" : null,
    "status" : "open",
    "time_window" : {
      "open_until" : null,
      "state" : "open"
    },
    "url" : "/conversations/cv_1aBMS9FKwvSDjljRJI1aZ"
  },
  "event" : "conversation_snoozed",
  "id" : "pe_1aBMS9FKwvSDjljRJI1d3"
}

`CONVERSATION_DELETED`

`conversation`

{
  "conversation" : {
    "assigned_users" : [ {
      "email" : "[email protected]",
      "id" : "usr_1aBMS9FKwvSDjljRJI1aZ",
      "url" : "/users/usr_1aBMS9FKwvSDjljRJI1aZ"
    } ],
    "channel" : {
      "id" : "mc_1aBMS9FKwvSDjljRJI1aZ",
      "type" : "whats_app",
      "url" : "/channels/mc_1aBMS9FKwvSDjljRJI1aZ"
    },
    "contacts" : [ {
      "id" : "ct_1aBMS9FKwvSDjljRJI1aZ",
      "url" : "/contacts/ct_1aBMS9FKwvSDjljRJI1aZ"
    } ],
    "id" : "cv_1aBMS9FKwvSDjljRJI1aZ",
    "inbox" : {
      "id" : "ib_1aBMS9FKwvSDjljRJI1aZ",
      "name" : "Support Inbox",
      "url" : "/inboxes/ib_1aBMS9FKwvSDjljRJI1aZ"
    },
    "labels" : [ {
      "id" : "la_1aBMS9FKwvSDjljRJI1aZ",
      "name" : "VIP",
      "url" : "/labels/la_1aBMS9FKwvSDjljRJI1aZ"
    } ],
    "snoozed_until" : null,
    "status" : "open",
    "time_window" : {
      "open_until" : null,
      "state" : "open"
    },
    "url" : "/conversations/cv_1aBMS9FKwvSDjljRJI1aZ"
  },
  "event" : "conversation_deleted",
  "id" : "pe_1aBMS9FKwvSDjljRJI1d4"
}

`AI_CALL_COMPLETED`

`ai_call`

{
  "aiCall" : {
    "id" : "aic_1aBMS9FKwvSDjljRJI1aZ"
  },
  "event" : "ai_call_completed",
  "id" : "pe_1aBMS9FKwvSDjljRJI1e1"
}